Select Projects
Tin building by jean-georges
Creative operations and project management for the opening of the Tin Building by Jean-Georges including the pre-launch marketing strategy and implementation of all marketing activations including the Tiny Tin Truck – an outfitted citreon truck that was driven around the Hamptons and NYC handing out scratch off giveaway cards and a ‘Taste of Tin’ assortment of prepared foods.
Seaport Scavenger hunt
Oversaw creative ideation and execution of an interactive digital scavenger hunt in collaboration with Web3 infrastructure firm Moonpay. Oversaw the design of the web interface and artwork for NFT tokens by artist Johanna Kroft, execution of weekly prizes and collecting marketing data and creating all project documentation and recaps.
The Wing OOH 
Spearheaded The Wing’s first out-of-home brand campaign, promoting new locations opening in Brooklyn, San Francisco, Los Angeles, Seattle, Toronto, and London.
Glossier city marketing
Spearheaded community programming and experiential events to expand key U.S. markets beyond New York and L.A., leading regional activations and pop-ups. Notably launched Glossier’s first international pop-up in Toronto during TIFF, aligning with the debut of Body Hero, the brand’s first body care line, to maximize brand visibility and consumer engagement.